ABOUT PROGRAM
The Bachelor of Business Administration (BBA) program at the School of Management, RK University, is a dynamic and future-focused undergraduate degree designed to nurture the next generation of business professionals, entrepreneurs, and innovators.
This three-year full-time program offers a powerful combination of academic excellence, practical application, and personal development. It serves as a launchpad for students aspiring to build careers in corporate management, family business leadership, or entrepreneurial ventures.
OBJECTIVES OF BBA PROGRAM ARE:
- To prepare graduates who will be competent to start a new venture or manage the family business.
- To prepare graduates who will be proficient in business communication and use of contemporary technologies.
- To prepare graduates with managerial competencies that act as foundation for their successful professional and personal development.
- To prepare graduates with comprehensive exposure of basic business situations and encourage them to pursue life-long learning to fulfil their goals.
Why BBA ?
- Comprehensive & Future-Ready Curriculum –Designed to develop 21st-century skills with a balance of ability enhancement, skill development, multidisciplinary, and value-added courses.
- Industry Exposure & Practical Learning – Field-based courses, internships, and industrial visits provide hands-on experience and real-world insights.
- Entrepreneurial & Management Readiness – Focused on equipping students with general management skills essential for both corporate success and entrepreneurship.
Who should enroll for this program ?
- Students from any stream (10+2 or equivalent) who want to build or grow a business
- Students aiming to build a strong management foundationwith practical exposure to real business challenges.
- Learners interested in global perspectives, with opportunities for international exchange, diverse electives, and multidisciplinary exposure.
