ABOUT PROGRAM
The Bachelor of Business Administration (Applied Management) is a three-year full-time undergraduate program that prepares students to step directly into the corporate world with confidence, capability, and clarity.
Unlike conventional business programs, BBA (Applied Management) goes beyond theory to offer a highly practical, industry-oriented curriculum. The focus is on learning by doing, where students gain real-world experience through internships, live projects, simulations, industry interactions, and international collaborations. Students also earn certifications in contemporary areas alongside their degree, making them job-ready and globally competent.
OBJECTIVES OF BBA (Applied Management) PROGRAM
- To enhance and cultivate abilities among the students to think critically and creatively.
- To provide platform and enable environment to the students to apply their theoretical learnings into business setting and achieve maximum industry exposure through live projects, internships and workshops.
- To cater to the contemporary aspects of business education with the help of dynamic and rich curriculum.
- To engage the students into activity-based learning which ultimately results into enhancement of their professional abilities and business etiquettes.
Why BBA (Applied Management) ?
- Industry-Oriented Curriculum with Global Exposure – Designed with an industry-focused syllabus, incorporating practical learning, case studies, and collaborations with 34+ foreign universities.
- Extensive Internship & Certification Opportunities – Gain real-world experience through live projects, internships and earn certifications on contemporary subjects like financial literacy, Accounting, Data Analysis and others.
- Flexible Learning with a Wide Range of Electives – Offers multidisciplinary, value-added, and skill enhancement courses, allowing students to tailor their learning to career aspirations in India or abroad.
Who should enroll for this program ?
- Students from any stream (10+2 or equivalent) who want to build or grow a business
- Students who want to pursue a corporate career in India or abroad and are looking for a skills-based, industry-aligned BBA program.
- Those who learn best through hands-on experiences, live projects, internships, field studies, and modern learning and assessment methods.
